Identity and website for Fisio Ocular, natural optical health specialist.

Fisio Ocular prevents and treats a wide range of visual conditions through ocular physiotherapy.

Identity design

Being a new brand with wide experience in the healthcare area, I aimed to reflect the values of health, innovation and professionalism through form, style and color.

UX/UI design, web development and SEO

After gathering information about the website's end users, there were two characteristics I took especially into account for the design: wide age ranges and possible visual conditions.

I went for an interface design that offered a familiar, simple and agile experience, paying special attention to adequate contrast and readability on any device.

Designed in Figma, developed in WordPress and Elementor.

I also carried out the SEO strategy, which ranked the website on Google's top results when searching for “fisioterapia ocular” and whose organic traffic reports around 1,000 monthly visits.